Hello, I AM
DEAN ALTA

Beginning his journey at a young age, he built an established reputation in auto retail and has continually expanded his footprint into high-growth opportunities.

Automotive retail & exit:** Dean founded Dean’s Cars, a successful dealership that became a recognized name in the industry. In 2018, he pivoted to the wholesale space, leveraging independent contracts with major auction platforms to connect dealers with valuable inventory as a trusted auto broker.
Digital platform founder:* Pioneering the intersection of community and customization, Dean created *

CustomCars.Com —a digital hub for buyers and sellers of vehicles with custom builds. He acquired the domain in 2023, and within two years the platform’s value surpassed **$2.3M in its early-stage growth, underscoring the power of vision and execution in the digital marketplace.

Vision, leadership, and consulting:** A forward-thinking creator and strategist, Dean partners with ventures that share his momentum and values. He excels as a consultant, guiding teams to scale, innovate, and execute with clarity.

Key ventures:** CustomCars.Com, Alta Motors, Fleet Remarketing, and a network of strategic partnerships that continue to shape the future of automotive commerce.